The difference between small business advertising and marketing is that advertising is a paid media placement to promote what you are promoting, i.e. buying an ad. Advertising is a specific approach and one part of marketing. Marketing in small enterprise is a much broader set of actions to promote your services or products. This implies you shouldn’t stop marketing as soon as they’ve made a purchase.
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15. Use social media for customer support. Start by utilizing expertise that you already have, such as writing, net design and graphic arts. Small businesses should come out … Read More